In-person Workshops
Planned: first Tuesday of every month
The Business Visibility Workshop is a two-hour session where you build a marketing strategy around your own business — useful on its own, whether or not you ever join a Group. In-person workshops are planned for the first Tuesday of every month. We're still deciding where, and we'll announce confirmed dates and venues when they're ready.
Until an in-person date is confirmed, the same workshop runs live online every week.
Start with a Business Visibility Workshop
Build a marketing strategy around your business. Explore how six connected business systems shape the way customers find, trust and choose you, then apply it privately to your own business. It's useful on its own: no consulting or membership required, and no need to ever join a Group.
Planned for the first Tuesday of every month
Confirmed dates will be announced here when they're available.
Location to be determined
We'll share the venue with each confirmed date.
$25 when booked directly with Fultz Visibility
Third-party ticketing platforms may add their own fees, shown before you pay.
Personalized strategy support, included
For paid attendees who attend, at no additional assessment charge: a personalized assessment report and an individual appointment with Nick, a marketing professional, to refine your priorities and develop your Ethics Forward marketing strategy further. How the full assessment pathway works is explained below.
A fully charged phone, tablet or laptop
You'll take a private assessment during the session.
Workshops are optional
Workshops are separate from Visibility Groups meetings. Group meetings, including your complimentary first Guest Meeting, are announced separately once a local Chapter starts forming; a regular weekly Group follows when enough people are ready. You don't need a workshop first.
There's no in-person date to book yet. If you'd like to hear when there is, get in touch through our contact page.
Networking should be worth the time you give it
Most of us have sat through the version that isn't.
A room of people taking turns describing what they do. A pile of cards you will never call. A vague sense that you should keep going because that's what people say you should do.
The problem isn't the people. It's the format. Nobody learns how you think from sixty seconds about what you sell.
So this one is built differently. The same group meets every week, which means relationships get past introductions and into something real. Half an hour of every meeting is set aside for actual conversation rather than announcements. And when someone has the floor to teach, the point is that you learn something — not that they get to advertise.
What you'll actually get out of the room
Not promises. Just what showing up reliably tends to produce.
What stronger relationships can do for your business
Once people genuinely understand your work, several useful things follow.
Referrals get better, not just more frequent. A member who understands your business refers the right person — the one whose problem you actually solve — instead of anyone who vaguely fits.
You get regular, natural chances to demonstrate what you know. Not in a pitch, but by explaining something useful to a room of people who then remember that you were the one who made it make sense.
And once Groups are configured, your professional category is protected inside your home Group. You are not competing for attention with three people who do what you do.
Learning, assessment, referrals and local connection
What we will not claim: a number of leads, an amount of revenue, or a guaranteed volume of referrals. Those depend on you, on the room, and on time.
What makes Visibility Groups different
Four structural choices, each made on purpose.
How the 90-minute meeting works
One hour of structure, half an hour of actual relationship building. Both parts are deliberate.
Structured
- Introductions
- Wins and referrals since last time
- A real business friction, discussed out loud
- Resources and useful connections
- A short piece of learning or discussion
- Member expertise, where it fits
Relationship building
- Open networking
- A one-to-one, right then
- A small-group conversation
- Or scheduling one for later in the week
It is not ninety minutes of presentations, and it is not ninety minutes of mingling. The structure exists so the conversation has somewhere to start.
Your Group and the wider Chapter
Exclusive in your home Group. Connected across your Chapter.
Once Groups are configured, you hold the seat for your profession inside your home Group. That is a seat, not a territory: it does not give you ownership of your town, and it does not stop a professional in your field from holding the equivalent seat in a different Group.
That is deliberate, and it works in your favour more than it might first appear. A second Group means more relationships across the market, a referral that lands on the wrong side of town has somewhere to go, and your Chapter keeps growing without your own room getting too large to work.
- Duplicate professions are welcome. Two electricians at the same meeting is useful information, not a problem.
- Nobody gets a category seat by arriving first.
- The launch period is partly how we work out how many Groups an area can support, and who fits where.
What we'll talk about
Visibility Groups does not hand people a microphone so they can run an advertisement. The learning slot exists so you can teach something useful — and so the room gets to see how you think.
That distinction matters more than it sounds. Anyone can look up what a roofer or an attorney or an accountant does. What a potential referrer actually wants to know is different: how does this person think? What do they notice that I wouldn't? Can they explain something complicated without making me feel stupid? Would I be comfortable sending my sister to them?
A pitch claims competence. Teaching something useful lets people watch it.
- A roofer explaining how to tell an urgent roof problem from a cosmetic one.
- An attorney explaining the contract mistake small businesses make most often.
- An IT provider explaining why most business backups aren't what their owners think they are.
Nobody in those examples sold anything. All three are now the person you'd call.
Topics we expect to come back to
Themes rotate and evolve, drawn from the facilitator, from members, and from guests with real expertise. This is not a fixed syllabus.
We take time to understand your business
Members receive a complimentary Professional Strategic Systems Assessment.
We would rather understand your business than memorise your service list. The assessment is a structured look at how your business is actually working — where things run well, where there is friction, and where something is harder than it needs to be.
It is useful to you on its own. It also makes the room better at referring you, because the person connecting you to someone else understands what you actually do.
There is no obligation to purchase Fultz Visibility services afterward. Not a soft obligation either — membership is not conditional on buying anything, and a member who never becomes a client is a member in good standing.
If you attend a paid Business Visibility Workshop first, you begin the same assessment there. It carries forward, so you will not be asked to repeat it or pay for it again.
What we ask from members
Nothing unreasonable, and nothing hidden.
- Show up consistently. The value is cumulative.
- Build actual relationships, not attendance.
- Learn what the other members do, properly.
- Give legitimate introductions and referrals where they genuinely fit.
- Take part in the relationship half of the meeting, not just the structured half.
- Respect the category protection other members hold in your Group.
- Observe whatever professional and ethical duties your own field places on you.
- Bring something useful to the room.
- Quality matters more than quota. A referral invented to satisfy a number is worse than none.
- No member is ever required to refer work to Fultz Visibility.
How the founding process works
Straightforward, and designed so you can decide with real information rather than a brochure. Every step after the first is a choice, and the first step is optional too.
- No professional category can be reserved yet — exclusivity begins when Groups are configured.
- Duplicate professions are welcome at workshops and at a forming Chapter's first open meeting.
- Once a regular weekly Group starts, its meetings are separate from the workshops.
Prefer to start now? Join the live online workshop, with sessions every week.
About membership
Visibility Groups is an ongoing paid membership. The options, the terms and the cost will be explained clearly and in full before anyone is asked to make a decision — and the founding process all happens before that point.
We are not publishing numbers yet, because the founding meetings and the venue arrangements will tell us things we would rather know before we set them.
Questions people ask
What is Visibility Groups?+
A Fultz Visibility program that builds small, professionally facilitated local business communities. A group of business owners and professionals meets weekly, gets to know each other's work properly, learns something useful, and refers business with confidence.
Who is this for?+
Business owners and professionals whose work benefits from relationships and referrals — trades and local services, professional services, and the range of local businesses in between.
What is the Business Visibility Workshop?+
A two-hour workshop, online or in person, about how customers find, trust, understand, contact and choose your business — and whether the way you work can sustain what you promise. It is taught through discussion and real examples, and it is meant to be useful whether or not you ever join a Group.
When is the first workshop?+
In-person workshops are planned for the first Tuesday of every month. The location is still being decided, and confirmed dates and venues will be announced here when they're available. In the meantime, the workshop runs live online every week.
What will the workshop cost?+
$25 admission when booked directly with Fultz Visibility; third-party ticketing platforms may add their own fees, shown before you pay. If you pay and attend, you also receive complimentary access to our Strategic Systems assessment pathway: you complete the Snapshot during the workshop, then schedule your included individual review and receive the additional questions used in the professional assessment. There is no separate assessment charge.
Is the workshop the same as a Guest Meeting?+
No. The workshop is education about your own business. A Guest Meeting is your first formal Visibility Groups meeting — the experience of a Group itself — and it is always complimentary. Attending a workshop does not count as your Guest Meeting and does not start membership.
Do I need to attend a workshop before a Guest Meeting?+
No. We expect the workshop to be how most people get to know us, but it is not required. You can come to a Guest Meeting through a referral or an invitation instead.
What happens after the workshop?+
Whatever is useful to you. You can schedule your individual review, come to a complimentary Guest Meeting, ask about working with Fultz Visibility, or simply use what you learned. None of those is required.
Do I have to become a member?+
No. The workshop and the Guest Meeting are both ways to see whether this is worth more of your time. Plenty of people will decide it isn't for them, and that is a perfectly good outcome.
Can two people in the same profession attend?+
Yes. Duplicate professions are welcome at workshops and, while the Chapter is forming, at Chapter meetings too — it helps us understand what an area can support.
Does attending reserve my profession?+
No. Registering for or attending a workshop or a Guest Meeting does not reserve or guarantee a professional category seat.
How does professional exclusivity eventually work?+
Once Groups are configured, you hold the seat for your profession inside your home Group. It is a seat, not a territory — it does not restrict us from forming additional Groups in your area, and someone in your field may hold the equivalent seat in another Group.
Is this only about referrals?+
No. Referrals are part of it, but so are the relationships, the learning, and knowing a group of local professionals well enough to call them.
Do I have to buy Fultz Visibility services?+
No. Membership is never conditional on buying anything from us, and no member is required to refer work to us either.
What is the Professional Strategic Systems Assessment?+
A structured look at how your business is actually working — what is running well, where there is friction, and what might be worth strengthening. Members receive one, and so do paid workshop attendees. If you start it at a workshop, it carries forward. There is no obligation to purchase anything afterward.
What happens during a normal meeting?+
About sixty minutes of structure — introductions, referrals and wins, a real business friction discussed openly, resources, and a short piece of learning — then about thirty minutes of intentional relationship building.
Do members give sales presentations?+
No. Speaking time is for teaching something useful. The idea is that people get to see how you think, which is what actually makes them comfortable referring you.
In-person dates are coming.
In-person workshops are planned for the first Tuesday of every month, at a location still to be decided. We'll announce confirmed dates and venues when they're available. In the meantime, the same workshop runs live online every week.